Monday, June 06, 2011

"MOXIE" A soda from New England that was never the biggest or the best. But sure got some interesting advertising.

Moxie soft drink is a New England, and mainly just New England drink. It has been around since the 19th century when it was originally devised Dr. Augustin Thompson. it was a nerve medicine to cure such things as softening of the brain and things like that. It was a popular drink in the 19th century. Even as we entered the 20th century it had many fans. One such fan was president Calvin Coolidge. Well, Coolidge was from New England so that answers that.

How many soft drinks get a song named after it. Well, Moxie did. It was out and for sale from around 1921-24. Maybe Calvin Coolidge had a copy he played on his Victrola. Below is a record label for that hit song.

Even the baseball legend Ted Williams was wild about Moxie. He was from New England too. For a while they even used Ted Williams picture on their label.

Sadly I have just not seen it becoming or having been much of a big deal in other parts of the country. At least in the last 50 years or so.
It remains a New England soft drink and I guess for as long as it exists will remain so.
But after all is said and done, how many sodas have a hit song named for them. I am sure I will fine one. I recall the Coca Cola commercial of the 1970's "I'd like to teach the world to sing" which was used to advertise coke. But it was not originally about it as far as I know. So I am sure you will not hear the song Moxie anytime soon, but at one time it was, like the soda, a big hit!